Maixin Research

Demographics. Geopolitics. Innovation.


Who Are iGenz?

Discussing Demographics

The below are some facts about the iGenz generation. By “iGenz” we refer to people living in the world born between the years of 1995 and 2015. The last year of US “Millennials” overlaps with iGenz in our research as iGenz is characterized by the first generation that grew up with the internet from when it became conscious.

  1. iGenz gets its name for two reasons: iGenz is the first generation to approach the world from the perspective of the internet has always existed, which becomes clear in observing them (“Why didn’t people just Yandex the answer?”). Because the generation follows Generation Y (usually a title for generations), it has the added “z” to the name to indicate order. Unlike Millennials, we use a 20 year generation timeframe with iGenz due to the effect the internet will have on this age range. In addition, the following generation, AutoMons, grew up under a different technological shift and like iGenz tend to approach the world from the perspective of the internet has always existed.